Campaign Case Study
How we generated a 950% ROI and delivered 74 qualified leads resulting in $21,058 commission
Executive Summary
Campaign Objective
Generate high-quality seller and buyer leads for a real estate agency through targeted Meta advertising campaigns, with emphasis on hyper-local targeting and market authority positioning.
Key Results
- $2,215 investment generated $21,058 commission (950% ROI)
- 74 highly qualified, vetted leads converted to 14 appointments
- 6 listings under contract, 2 deals already closed
Campaign Creative Strategy
Our multi-creative approach tested various messaging angles to identify the highest-performing combinations of positioning, targeting, and value proposition.
Market Authority Positioning
Breaking news format establishes immediate market authority. The 15.1% property price increase creates urgency and FOMO among homeowners. Professional news-style presentation builds trust and positions the agent as a market expert who stays on top of local trends.
Hyper-Local Targeting Strategy
Precision targeting at its finest. Listing specific streets in South Perth creates immediate personal relevance for homeowners. This hyper-local approach significantly increases engagement as recipients see their actual street name, making the offer impossible to ignore.
Premium Presentation & CTA
High-quality interior photo immediately elevates perceived property values. Bright orange header creates strong visual contrast while the prominent CTA drives immediate action. Exceptionally effective for attracting quality sellers in premium suburbs like Nedlands.
Multi-Street Checklist Approach
Checklist format with multiple streets creates comprehensive local presence. Homeowners scanning the list naturally look for their street, creating engagement. Clean black and white design conveys professionalism while maintaining focus on street-by-street valuation expertise.
Live Campaign Creative Showcases
Watch the actual video ads that generated these incredible results. These Video Sales Letters (VSLs) demonstrate the compelling storytelling and strategic messaging that converted thousands of viewers into qualified leads.
VSL Campaign #1 - Property Market Authority
Leverages breaking news format and market statistics to establish immediate credibility and create urgency among homeowners considering selling.
VSL Campaign #2 - Hyper-Local Precision
Showcases street-by-street targeting that creates immediate personal relevance and drives homeowners to request their property valuation.
Pro Tip: These VSLs use proven storytelling frameworks, social proof elements, and strong CTAs that consistently convert cold traffic into qualified appointments.
Complete End-to-End Service
From ad creation to closed deals - our comprehensive system handles every step of the lead generation and conversion process, ensuring maximum ROI for your business.
CRM Dashboard & Lead Management
Seamless lead flow from ads directly into your CRM pipeline. Our system captures, organizes, and tracks every lead through customizable stages, ensuring no opportunity is lost.
Intelligent Lead Nurturing Pipeline
- Instant Lead Capture: Leads flow automatically from Meta ads into organized pipeline stages
- Real-Time Response: Lightning-fast follow-up within seconds of lead submission
- ISA Team Vetting: Ex-realtor ISA team members personally call and qualify each lead for your specific criteria
- Pre-Qualified Appointments: Only thoroughly vetted, motivated sellers and cash buyers reach your calendar
Advanced AI Automation & Workflows
Our proprietary AI real estate text bot engages leads 24/7, qualifying their interest, answering questions, and booking appointments - all while maintaining natural, human-like conversation.
Intelligent Conversation Engine
- Multi-Trigger Automation: Responds instantly to appointment confirmations and status changes
- Smart Wait Times: Human-like 30-second response delays create authentic conversation flow
- Qualification Logic: AI bot determines seller motivation and buyer readiness through strategic questions
- Webhook Integration: Seamlessly connects with CRM and notification systems for instant updates
High-Value In-Person Appointments
The ultimate proof of our system's effectiveness: 20+ in-person appointments with highly qualified, motivated sellers and cash-ready buyers. These appointments consistently achieve an 88% close rate.
Recent Client Results
I-P Appt Set: 20 Opportunities • C$140,000.00 Total Value
Key Insight: Pre-qualified appointments convert at nearly 9x the industry average, resulting in faster deal cycles and higher commission values.
Detailed Performance Analytics
Transparent, data-driven insights from every stage of the campaign showing exactly how your investment translates into tangible business results.
Multi-Campaign Performance
Simultaneous campaigns allowed real-time A/B testing and optimization. Varying cost per lead across campaigns demonstrates ability to identify and scale the most effective combinations.
Exceptional Lead Efficiency
$2.62 cost per lead represents world-class performance. Achieved through refined audience targeting, compelling creative, and optimized experiences. At this efficiency, scaling becomes highly profitable.
Meta Leads Campaign
457 total leads at $38.05 per result with 139,857 reach and 711,787 impressions. The 5.10 frequency indicates optimal ad exposure without oversaturation.
Individual Ad Analysis
Cost per lead variation ($10.99 to $46.33) reveals which creatives resonated best. Granular data enables budget reallocation to top performers and continuous optimization.
Long-Term Sustainability
Extended period performance proving campaign scalability and consistent lead generation capability over time with maintained efficiency.
Focused Campaign Excellence
36 qualified leads at $12.35 per lead demonstrates how focused, well-optimized campaigns deliver consistent results with ongoing optimization.
Advanced Multi-Variant Testing
Sophisticated A/B testing across multiple ad variations. Real-time identification of winning combinations while maintaining consistent lead flow. Ad #5-1 shows premium performance with 405 leads at $12.65 - the sweet spot of volume and quality.
Final Campaign ROI Analysis
Campaign Success Factors
Strategic Approach
- 1Hyper-local targeting creating immediate personal relevance
- 2Market authority positioning building instant credibility
- 3Multi-variant creative testing for continuous optimization
Execution Excellence
- 4AI-powered lead nurturing ensuring no opportunity is missed
- 5Expert ISA team vetting for maximum appointment quality
- 6End-to-end system integration from ad to closed deal
This case study demonstrates the power of strategic digital marketing combined with intelligent automation and expert human oversight.
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